Know your strengths/weaknesses: Founders need to be honest with themselves about their strengths and weaknesses. While it applies to any entrepreneur, founders of deep tech companies need to be particularly vigilant of this. Often these founders with Ph.D.s and postdocs find it hard to accept their weaknesses, especially in nontechnical areas such as marketing, sales, HR, etc. However, building a company requires a broader set of skills than becoming a world-class expert in one field. Founders need to be self-aware about their blind spots and realize that depth doesn’t substitute for breadth. Know your weaknesses and proactively seek help in areas that you lack experience.