Product Management Plan Building

understand the landscape

Understand your market, adjacent markets, key trends and your customers. Are YOU the right person who will deliver your clients from their pains and challenges. Can you narrate a compelling story for your audiences?

STrategy & Competition

Is the current segmentation optimal for your business model ? Do you want to create a complete new market ? What are the value dimensions of your early adopters ? What needs is your competition ignoring ?


Technology is not always where the value of a business can be found. As a business we have to add value to our customers lives. How important is your technology know-how to the value add equation? How quickly can someone else copy your technology stack?

revenue & financials

Can we build a believable sensitivity analysis that describes your projected revenues and your cost base ? Is your Vision supported by a realistic and viable financial plan ?

Frequently asked questions

Product Ignite is a consultancy and coaching service for entrepreneurs, founders and  early stage executive teams. Developing a consice product strategy at an early stage of your business journey is the best investment you could possibly make. It does not have to be expensive or time consuming. It can be fun and if properly done it will underpin your investment activities and customer acquisition effort.

Product strategy is your plan for winning customers and building a successful business. Product represents the unit the customers sees as valuable. Your Product Strategy will articulate several elements of insightfull market analysis plus a clear, easy to communicate vision statement. A good strategy document should present clearly the key hypotheses that underpin the success of the product. After reading this document an experienced product manager should be able to discern easily key actions and their timelines.

 A strategic Product Management Plan ensures that we respond effectively to market challenges and do not loose our focus. WIthout a Product Plan is difficult to deal with contridictory customer requirements and align the team.

ProductIgnite can work with you in a number of different ways. We will support your specific needs and adjust our offering to your funding scenarios. Get in touch with us and book a FREE consultation to start adding value add to your organisation now!

Building a Product Plan requires two competences. The first is about toolkits and their application. The second is a high degree of self awareness and eagerness to understand better our own strenghts and weaknesses. Certain product management tasks will force you to to cultivate new skills. Usually this type of learning is faster through a coach/coachee relationship instead that of a business consultant. If a personality characteristic is  an obstacle and stop you from achieving your business targets we will highlight it and decide together how to address it.

About Vasilis Hartzoulakis

Entrepreneur, Product Strategist, Innovator, Champion Martial Artist. Leader of multidisciplinary cross-functional teams delivering life-saving drugs, digital products, or services. Mentor and facilitator, helping other scientists and technologists.

What people are saying for Vasilis

Mark Watson

Co Founder & CEO

Basil supported a team of scientists and programmers in building a B2B value proposition for pharma and FMCG enterprises. He was always keen to test the hypotheses underpinning the Product Development process with customers and he was involved in several successful enterprise sales.​

Raminderpal Singh

Co Founder & CEO

Basil worked tirelessly with the team to translate complex scientific concepts to manageable pieces of functionality that could be prioritized against customer and business needs.

Nicholas Marsh

Head of Egnineering

It was really refreshing to work with a Product Manager who can help scientist and technologists successfully navigate the commercial landscape around their inventions. Basil will use hard market data to justify strategic business decisions but when exploring solutions, he can be full of creative energy and enthusiasm.​

Becky Sage

Director of Acceleration

Basil enabled our team to have productive discussions on vision and product strategy. He adapted to our needs quickly and channelled our creativity and energy. His approach uses well understood tools in a thoughtful and disciplined fashion to align the team. His interactions with the whole team were considerate and efficient.​

About Us

Product Strategy consultancy and coaching service for entrepreneurs, founders and early stage executive teams.

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