Product Ignite is a consultancy and coaching service for entrepreneurs, founders and early stage executive teams. Developing a consice product strategy at an early stage of your business journey is the best investment you could possibly make. It does not have to be expensive or time consuming. It can be fun and if properly done it will underpin your investment activities and customer acquisition effort.
Product strategy is your plan for winning customers and building a successful business. Product represents the unit the customers sees as valuable. Your Product Strategy will articulate several elements of insightfull market analysis plus a clear, easy to communicate vision statement. A good strategy document should present clearly the key hypotheses that underpin the success of the product. After reading this document an experienced product manager should be able to discern easily key actions and their timelines.
A strategic Product Management Plan ensures that we respond effectively to market challenges and do not loose our focus. WIthout a Product Plan is difficult to deal with contridictory customer requirements and align the team.
ProductIgnite can work with you in a number of different ways. We will support your specific needs and adjust our offering to your funding scenarios. Get in touch with us and book a FREE consultation to start adding value add to your organisation now!
Building a Product Plan requires two competences. The first is about toolkits and their application. The second is a high degree of self awareness and eagerness to understand better our own strenghts and weaknesses. Certain product management tasks will force you to to cultivate new skills. Usually this type of learning is faster through a coach/coachee relationship instead that of a business consultant. If a personality characteristic is an obstacle and stop you from achieving your business targets we will highlight it and decide together how to address it.
Entrepreneur, Product Strategist, Innovator, Champion Martial Artist. Leader of multidisciplinary cross-functional teams delivering life-saving drugs, digital products, or services. Mentor and facilitator, helping other scientists and technologists.
Co Founder & CEO
Basil supported a team of scientists and programmers in building a B2B value proposition for pharma and FMCG enterprises. He was always keen to test the hypotheses underpinning the Product Development process with customers and he was involved in several successful enterprise sales.
Co Founder & CEO
Basil worked tirelessly with the team to translate complex scientific concepts to manageable pieces of functionality that could be prioritized against customer and business needs.
Head of Egnineering
It was really refreshing to work with a Product Manager who can help scientist and technologists successfully navigate the commercial landscape around their inventions. Basil will use hard market data to justify strategic business decisions but when exploring solutions, he can be full of creative energy and enthusiasm.
Director of Acceleration
Basil enabled our team to have productive discussions on vision and product strategy. He adapted to our needs quickly and channelled our creativity and energy. His approach uses well understood tools in a thoughtful and disciplined fashion to align the team. His interactions with the whole team were considerate and efficient.
Product Strategy consultancy and coaching service for entrepreneurs, founders and early stage executive teams.